Health, nutrition and well-being
Sports Training, Clitterhouse Junior School, London
Introduction
Many of our customers tell us that they now have less time to cook and that finding opportunities to exercise – particularly as a family – is difficult. Eating fresh food appears expensive to some1. However, customers also tell us they want to lead healthier lives, eat more nutritious diets and exercise more.
Like us, NGOs, socially responsible Investors and the Government are also increasingly concerned about health, nutrition and rising levels of obesity. The last year saw a range of high profile campaigns on health and nutritional labelling, new SRI reports on health reporting, and a new focus from Government on childhood obesity.
We are constantly trying to find new and innovative ways to make it easier for customers to live healthier lives, whatever their income or attitudes towards health. Our health strategy is based on three key objectives which are applied to all our operational plans:
- Providing better health information
- Making healthy options more accessible
- Making it simpler to have an active lifestyle
200
average number of weekly promotions on fresh produce, fish, Wholefoods and Healthy Living products
Source:
- Henley Centre report prepared for Ofcom