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As life has become busier and more complex, and living costs more expensive, Tesco has helped make shopping simpler, more convenient and affordable to customers.
During 2006/07 we have:
- launched our Fruit and Veg Pledge - that we would offer at least five fresh fruit and vegetable products at half price every week during the whole of the year.
- extended our range of wholefoods to include an even wider choice of pulses, beans, dried fruit and nuts, breads, oils, cereal bars, breakfast cereals and cooking oils.
- nutritional signpost labels on 6,600 of our own-brand products. This has made it easier for customers to understand and is practical to use.
- made organic products more affordable. We now sell them alongside the standard ranges, on the same shelves, instead of in a separate section.
- increased our range of Value non-food products to make setting up home cheaper.
- halved the price of energy-efficient light bulbs making them even more cost-effective than traditional light bulbs over their life-span
- Offered a range of Healthy Living non-food fitness equipment such as skipping ropes, pedometers, exercise bikes and rowing machiines to make keeping fit more affordable.
Click here for more information on how we are addressing a range of health issues, including nutritional labelling and salt reduction. |
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